I began to see computer message themed ads from Dentyne on the trains. At first I thought they were beautifully photographed. One featured a man kissing a woman who sat inside a taxi with a cute saying underneath that read "The Original Instant Message". There are several of these which have apparently begun to annoy certain New Yorkers because they're everywhere.
These ads have annoyed me as well, but not because they're plastered everywhere. Seemingly cute, all American themed, these ads at first glance can be refreshing. Upon closer examination, however, things become painfully clear of what type of "All American" these ads are targeting, non-minority. Read: White, heterosexuals, in their mid twenties to early thirties.
Would it kill Dentyne to promote interracial dating, friendship, or life as it actually is? Not to mention, that they don't show men with other men, only two women who are friends according to the message underneath and the majority are men and women together or people over thirty (or under their mid-twenties for that matter). It seems like they are creating their perfect demographic by only showing this small group of people in their ads.
I am amazed that Dentyne has singlehandedly managed to exclude minorities, those in their forties and above, and gays and lesbians. Yes, these ads are free of any seeming controversy alright, except if the majority of New Yorkers who include many different ages, races and sexual preferences took notice, I'm sure they would not be pleased. Shame on you Dentyne!
These ads have annoyed me as well, but not because they're plastered everywhere. Seemingly cute, all American themed, these ads at first glance can be refreshing. Upon closer examination, however, things become painfully clear of what type of "All American" these ads are targeting, non-minority. Read: White, heterosexuals, in their mid twenties to early thirties.
Would it kill Dentyne to promote interracial dating, friendship, or life as it actually is? Not to mention, that they don't show men with other men, only two women who are friends according to the message underneath and the majority are men and women together or people over thirty (or under their mid-twenties for that matter). It seems like they are creating their perfect demographic by only showing this small group of people in their ads.
I am amazed that Dentyne has singlehandedly managed to exclude minorities, those in their forties and above, and gays and lesbians. Yes, these ads are free of any seeming controversy alright, except if the majority of New Yorkers who include many different ages, races and sexual preferences took notice, I'm sure they would not be pleased. Shame on you Dentyne!
